Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google AI Overviews, clicks and traffic impact: Unraveling the mystery

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. When discussing this important topic with my clients, we talk about two things: AI Overviews provide a fundamentally different user … Read more

Driving traffic but not leads? How to win with SEO and CRO

Driving traffic but not leads? How to win with SEO and CRO

The Ton has long observed the struggle between SEO and CRO, two bitter competitors. Deliberately competing for dominance in the packed ballrooms of the internet, there was friction. One side was SEO, which was an expert at drawing attention and attracting large numbers of visitors. CRO stood on the opposite side. It had a delicate … Read more

Google Won’t Commit To AI Search Traffic Data In Search Console

Google Won’t Commit To AI Search Traffic Data In Search Console

In a recent interview, Google CEO Sundar Pichai sidestepped questions about whether the company would provide website owners with more granular data on traffic from AI-generated search previews. As Google continues to integrate AI overviews, or “AI previews,” into its search results, publishers have grown increasingly concerned about the impact on their click-through rates and … Read more

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

Google CEO Addresses Concerns Over AI’s Impact On Search Traffic

In a recent interview, Google CEO Sundar Pichai discussed the company’s implementation of AI in search results and addressed concerns from publishers and website owners about its potential impact on web traffic. Background On AI In Google Search Google has been gradually incorporating AI-generated overviews and summaries into its search results. These AI overviews aim … Read more

The Complete Guide to Google Analytics Direct Traffic

The Complete Guide to Google Analytics Direct Traffic

What Is Direct Traffic in Google Analytics?  Direct traffic in Google Analytics 4 (GA4) refers to website visits where the traffic source is unknown or not properly tracked. It occurs when a user arrives at your site without clicking a link from another site.  For example, typing your URL directly into a browser, clicking a … Read more

Reddit eyes potential in search ads following Google traffic gains

Reddit eyes potential in search ads following Google traffic gains

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Why we care. Reddit venturing … Read more

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. At a glance Massive traffic increase: Organic clicks rose from 37,000 to 210,000 per month by targeting high-search commercial keywords. Top Google rankings: Secured top three positions for … Read more

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

Google SGE Organic Traffic Impact Divided By Verticals [Data Study]

We analyzed 500k queries to find patterns and triggers enabling SGE results. We started to research SGE in June 2023 and have conducted bi-weekly scrapes of 100-500k keywords along with data analysis from our R&D team. From this data, we have in-depth findings about SGE development and ranking factors. While verticals are not the only … Read more

Localized SERPs: Winning traffic and leads with service area pages

Localized SERPs: Winning traffic and leads with service area pages

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – and in the local space, that means showing users more localized content. Specifically, we have seen a major shift … Read more

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

HouseFresh, a small, independent product review website that called out Google after being consistently outranked by larger publishers – has lost 91% of its Google traffic following the March 2024 core update. In a new blog post, HouseFresh has virtually disappeared from Google Search results. Now what?, Gisele Navarro highlighted ongoing issues with Google’s product … Read more

Social media & sharing icons powered by UltimatelySocial
error

Enjoy Our Website? Please share :) Thank you!