Traffic

Case Study: A User-First SEO Strategy That Generated +3700% More Traffic in < 12 Months

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Case Study: A User-First SEO Strategy That Generated +3700% More Traffic in < 12 Months

Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more

13 questions to diagnose and resolve declining organic traffic

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13 questions to diagnose and resolve declining organic traffic

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of digging in and finding the issues can feel downright overwhelming. The contributing factors behind SEO performance are numerous, interconnected and often complex. Where do you even start?  After over 15 years of playing an SEO … Read more

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

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Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity


AI Driven Search Traffic in Google Analytics

*Updated March 27, 2024*

In August 2023, the Seer team created a dashboard to monitor the growing trend of AI driven search traffic. About 6 months later, we embarked on an update to this dashboard to provide greater value to both our clients and the search community. This post is updated with new information, and some of the original content remains.

For AI driven search tools like ChatGPT and Google Gemini,  we can now see traffic showing up in our Google Analytics – or analytics tool of choice – alongside our other traffic channel groupings:

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Topic Cluster and Pillar Pages: Secret To Boosting Organic Traffic?

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Topic Cluster and Pillar Pages: Secret To Boosting Organic Traffic?

Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more

The 8 Best Website Traffic Analysis Tools

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The 8 Best Website Traffic Analysis Tools

Blog / SEO Strategy / The Top 8 Website Traffic Analysis Tools What exactly is sending traffic to your website? What country constitutes your largest user base? What keywords are you ranking highest for that are sending people to your site? What are your top-performing pages? When do you experience spikes and dips in traffic? … Read more

Website Traffic Down? Maybe It’s Not Your Fault

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Website Traffic Down? Maybe It’s Not Your Fault

If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance. … Read more

3 underutilized Google Search Console reports for diagnosing traffic drops

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3 underutilized Google Search Console reports for diagnosing traffic drops

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this … Read more

100 Blog Post Ideas to Get Traffic

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100 Blog Post Ideas to Get Traffic

It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a … Read more

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