4 under-utilized SEO research approaches to tackle in 2024

4 under-utilized SEO research approaches to tackle in 2024

SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. My … Read more

3 underutilized Google Search Console reports for diagnosing traffic drops

3 underutilized Google Search Console reports for diagnosing traffic drops

As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this … Read more

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