Video: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Video: Google Helpful Content System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Volume Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million … Read more

How to Build an Effective Content Marketing Funnel [Data + Guide]

How to Build an Effective Content Marketing Funnel [Data + Guide]

In this article, we’ll explain how to build a content marketing funnel that generates brand awareness, leads, and sales. We’ll also share data from a survey we conducted in 2020, which polled 350 employees of digital marketing agencies and other organizations from around the world. What Is a Content Marketing Funnel? A content marketing funnel … Read more

What should Google rank in Search when all the content sucks?

What should Google rank in Search when all the content sucks?

Many people have an incredibly low bar for what they consider to be “great” content that deserves to rank in Google Search. So often, I see people bemoaning the fact that their content is great and high-quality. They just can’t understand why it isn’t ranking. But inevitably, when I go look at that great content, … Read more

Google Search Wants To Reward The Best Content No Matter The Size Of The Site

Google Search Wants To Reward The Best Content No Matter The Size Of The Site

For the past 20 years, probably even longer, the debate about Google giving preferential treatment to large sites over small sites has been a huge topic in the SEO world and that has not changed in 2024 from 2004. Danny Sullivan, the Google Search Liaison, recently said on X, “yes, we should be rewarding the … Read more

Report: Reddit signs AI content licensing deal with Google

Report: Reddit signs AI content licensing deal with Google

Now we know – Google is the unnamed AI company that Reddit reached a content licensing deal with, Reuters reported. Why we care. Reddit was already facing backlash among SEOs because Google appears to be favoring the platform in the Discussions and forums SERP feature. Reddit is even outranking original sources of content in some … Read more

My 5 Favorite Ahrefs Use Cases for Content Marketers

My 5 Favorite Ahrefs Use Cases for Content Marketers

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all … Read more

129: Helpful Content Update Recovery and More w/Kristine Schachinger

129: Helpful Content Update Recovery and More w/Kristine Schachinger

Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison … Read more

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