What Is Dynamic Content? Dynamic content is content that changes automatically based on user data, preferences, and behavior. It adjusts in real time in response to factors like the user’s profile, location, search terms, or browsing history. As a marketer, you can include dynamic content in many digital formats, including: Websites Pop-ups Emails Ads (display, … Read more
In a recent episode of Google’s Search Off The Record podcast, team members got hands-on with Gemini to explore creating SEO-related content. However, their experiment raised concerns over factual inaccuracies when relying on AI tools without proper vetting. The discussion involved Lizzi Harvey, Gary Illyes, and John Mueller taking turns utilizing Gemini to write sample … Read more
In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This revelation emphasizes the importance of content quality over quantity, reshaping strategies for improving website visibility in Google’s search results. Clarifying the crawl budget … Read more
DeepL, the makers of the DeepL Translator, announced a new product called DeepL Write, an AI real-time editor that is powered by their own Large Language Model (LLM) that improves content at the draft stage, preserving the tone and voice of the writer. Unlike many other AI writing tools, DeepL Write is not a content … Read more
What Is a Social Media Content Strategy? A social media content strategy is a comprehensive outline of how you should plan, create, publish, and manage all your social media content. So you can better connect with your target audience and reach your goals. Think of it as a roadmap for your social media journey. Taking … Read more
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Content rewards shape the creation process. The famous Munger quote, “Show me the incentive, and I show you the outcome,” applies to content creation just as much as to company management. The way we create content today has also led to a landscape of … Read more
In the ever-crowded digital landscape, content marketing and SEO remain powerhouses for attracting organic traffic, boosting brand visibility, and establishing your business as an industry leader. But there’s a catch: competition. Even in niche markets, you’re likely facing off against a slew of established players, all vying for the same audience and top search engine … Read more
High-performing content is key for meeting your overall business goals. But how can you ensure the content you’ve created is actually driving results? Try revisiting your existing content to see how effective it is—which is where a content audit comes in. What Is a Content Audit and Why Do One? A content audit is the … Read more
I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse … Read more
Gary Illyes from Google said in the recent Google SEO office hours the Google Indexing API may work for unsupported content formats, but that you shouldn’t be “surprised if suddenly it stopped working for unsupported verticals overnight.” He said this at the 10:15 mark into the video: Question: I would like to know if I … Read more
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