In a significant update from Google’s Search Relations team, the longstanding myths surrounding the concept of a “crawl budget” have been addressed, offering clarity to SEO professionals and website owners alike. This revelation emphasizes the importance of content quality over quantity, reshaping strategies for improving website visibility in Google’s search results. Clarifying the crawl budget … Read more
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits … Read more
A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted by the helpful content update. In short, it still can take several months … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
Perficient is leading digital change and driving results for our clients on a global scale. Our expert strategists, designers, developers, and every colleague across the business are chipping in to help make Perficient a leading global digital consultancy that our clients can trust. Our People of Perficient blog series sheds light on the dynamic perspectives … Read more
Ever wonder what it’s like to compete in some of the most difficult affiliate SEO niches? As someone who has built and sold multiple affiliate websites for a healthy profit, I understand the ins and outs of this competitive space. To give you an inside look, I sat down with 6 of the world’s top … Read more
If you have a knack for search engine optimization (SEO), becoming an SEO freelancer might be the right path for you. In this article, you’ll learn what an SEO freelancer does, how to become an SEO freelancer, how to get clients, and more. You’ll also find insights and tips from established freelancers to make your … Read more
February 9, 2017 | Posted by Shay Harel The first month of the new year began without much noise on the Google SERP. Perhaps the festive spirit that comes with the new year ran counter to the volatility and malleability that so often characterizes the Google SERP. Have no fear true believers, the … Read more
Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google … Read more
Recently, I attended the 2023 Bank Automation Summit, where one of the significant topics of discussion was how banks navigate their transition to the cloud. The “cloud” refers to a global network of servers, each with a unique function, that works in tandem to enable users to access files stored within from any approved device. … Read more
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