Whether you’re a new marketer, a budding content publisher, or a website owner ready to dive into digital storytelling, you’ve probably heard about the importance of a good content brief. But what’s the deal? What exactly is a content brief, and what is it used for? Every content creator wants to create original, meaningful, compelling … Read more
The art of ad copywriting often stands at the heart of a successful Facebook ads campaign. A well-crafted ad copy operates as the bridge between your brand and your potential customers, articulating your value proposition and prompting action. It serves to capture attention, stir emotions, provoke curiosity, and ultimately, encourage your audience to click through … Read more
Perficient is leading digital change and driving results for our clients on a global scale. Our expert strategists, designers, developers, and every colleague across the business are chipping in to help make Perficient a leading global digital consultancy that our clients can trust. Our People of Perficient blog series sheds light on the dynamic perspectives … Read more
A blog post template serves as a blueprint. It guides you through crafting an engaging blog post. We’ll introduce you to five effective blog post templates. You’ll understand their structure, learn proper usage, and explore real-life examples. Pro tip: Sign up for the SEO Content Template tool before you follow along. That way, you get … Read more
Key Points Through reception marketing, brands can tap into consumer insights using Google Trends. Brands can utilize Google Trends to understand what audiences care about in real time, then build content that satisfies their interests. Brands that understand their audiences can create engaging and relevant strategies to connect on a deeper level. Today’s consumers behave … Read more
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