Your customers are your company’s most valuable assets. So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more revenue and sustainable growth. In this guide, we’ll show you how to build a powerful customer acquisition strategy that attracts new leads and turns them … Read more
Many businesses turn to LinkedIn—the world’s largest professional network—to tap into the right audiences to grow their operation. In this guide, we’ll explain the reasons why you should use LinkedIn for lead generation. We’ll also provide tips for connecting and engaging with your ideal audience on the platform. Finally, we’ll show you how to monitor … Read more
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to … Read more
A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. Demonstrates how well the product meets the user’s needs. A poor experience, on the other hand, is like a bad first ****. You might have a great product, but if the initial encounter is unpleasant, you won’t get … Read more
What Is Mobile Local Marketing? Mobile local marketing is a type of marketing that targets nearby potential buyers through their phones. It’s for businesses with a physical location. For example, an ice cream shop could text a coupon to people who are within a one-mile radius (as long as they’ve opted in for text message … Read more
What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting customers by offering them relevant and valuable content throughout their buying journey. The idea is to naturally draw potential customers to your business by creating content that addresses the challenges they face. Just like this example from Kajabi: Kajabi promotes its product (a … Read more
When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our guess is never. That’s because a typical purchasing experience is much more complex than ‘see the product, buy the product.’ Instead, there are levels to this. In particular, those levels comprise your buyer’s journey and … Read more
Local online marketing is how you promote your business to an audience in a specific geographic area using online digital tactics. And it can be extremely effective. In this guide, we’ll discuss the different local digital marketing tactics you can use. And the importance of measuring your results. 9 Local Online Marketing Tips to Grow … Read more
Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Shah offered his perspective on changing shopper behaviors and what brands can do to proactively reach them through RMNs in a discussion with me. Being … Read more
Google Analytics 4 is rolling out new features that offer 360 customers more customization capabilities, including: Customized reporting for all types of teams. BigQuery reports + customization. Links + integrations. GA4 will begin introducing the new tools over the next few weeks and will continue adding more functionalities later this year. Why we care. Advertisers … Read more
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