Google Ads has started rolling out Demand Gen globally so that all customers now have access. Described as the “next generation of Discovery campaigns”, it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. In addition, Discovery ads upgrades are beginning this week and will continue to be implemented … Read more
In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said most companies miss the mark by not focusing on Google Business Profiles and reviews. When you look at … Read more
Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google … Read more
Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a … Read more
Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes in. If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is … Read more
Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel … Read more
When it comes to dealing with customers, speed is crucial. It’s why marketing experts, like us at Verti Group International a.k.a. SEO Seattle®, encourage you to have social channels so that your customers can send you a message whenever they like. Increasingly, customers don’t even want to pick up the phone to talk. They’d rather … Read more
You probably know quite a lot about your employees. At our digital agency in Melbourne, for example, we all know that Karyn doesn’t take enough time off (ever), that Matt works from 5 am like some kind of crazy person, and that Bianca is the go-to person for social content. But do you know your … Read more
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey, as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. That’s a whole lot of consumers, all of whom come with unique expectations, needs, and data. And those consumers desire digital experiences that are personalized and meaningful. … Read more
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