How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has … Read more
Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. 1. Content marketing specifically to generate links Also known as creating link bait, the goal is to create … Read more
At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. 1. Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “The … Read more
What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and maintain a positive public image … Read more
So it’s been well over a week of incredible volatility within the Google search results. Pages have been bouncing all over the place, rankings are jumping and then last ***** and today we are seeing even hotter temperatures from the Google tracking tools and more chatter from within the SEO industry. Everyone is asking, where … Read more
Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string … Read more
Google will look much different in 2033 – where conversation is the interface rather than the search box. That’s according to Mustafa Suleyman, cofounder of DeepMind (which Google bought in 2014), in an interview on the No Priors Podcast. Why we care. ChatGPT, the new Bing and Google’s new Search Generative Experience are all huge signals … Read more
Google has started to invite the first set of users to the new Search Generative Experience today. Some of you who have signed up for the waitlist should receive an email notifying you that you have access. What Google said. “Today, we’re starting to open up access to Search Labs, a new program to access … Read more
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight … Read more
I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many sites. As you know, Google started the mobile-first indexing over six years ago but told us earlier this month that the process might be done in the coming months. Update: John Mueller of Google has … Read more
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