How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has … Read more
Google has released three new features for its Chrome web browser to provide more helpful and relevant search suggestions. The features use Chrome’s access to aggregated user data to deliver crowdsourced recommendations. Overview Of New Features 1. Search Suggestions Based On Previous Searches Launching on the desktop version of Chrome, the first feature will provide … Read more
When Google founders Larry Page and Sergey Brin were still at Stanford, they had an innovative idea for how search engines rank web pages. In addition to ranking content based on relevancy, they also wanted to rank pages based on how many other websites linked to them. The idea was that the most high-quality, sought-after … Read more
October 8, 2018 | Posted by Shay Harel There was no major Google algorithm update this past month that shook up the entire SEO community. Instead, we got a few shorter “bursts” of rank volatility that had their own story to tell. On top of that, mobile indexing multiplied by immense proportions, Chrome’s update … Read more
Google Bard can now use your device’s precise location to provide better local results to your questions. When you go to Google Bard, a popup dialog may show up that reads “To get more relevant responses, you can also choose to let Bard use your device’s precise location.” The notice. Here is what you might … Read more
March 15, 2022 | Posted by The In Search SEO Podcast What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. Should you try this approach? In this episode, Eilish … Read more
Web Directories have been the norm for the world wide web and for search engine optimization for a long time. But are they still relevant in this age of advanced AI Google Updates? Well, as Head of Web SPAM at Google John Mueller said, “in general, no”. But the key words in that answer … Read more
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