Google updated it’s documentation to add a new 3DModel markup Type to the Product structured data type, connecting the two by the use of the subjectOf property. Understanding The New Structured Data Property A structured data Type is an entity or a concept (like EatAction or DrugCost). Some common structured data Types most people are … Read more
Blog / Technical SEO / The SEO Guide to 301 vs. 302 Redirects: When to Use Which and How They Differ Figuring out the difference between 301 and 302 redirects can be confusing for SEO specialists. Used right, redirects offer a seamless method for transferring users and search engines without harming traffic or rankings. However, … Read more
How often have you heard, “Use broad match along with smart bidding to get the best results?” Broad match can learn based on previous conversion activity. It can also use previous user search data, other keywords in your ad group and your landing page’s content to show your ads on relevant searches. Broad match has … Read more
WordPress is a powerful content management system (CMS) that offers many flexibility and customization options. However, sometimes, the default posts and pages may not meet your needs. That’s where custom post types come in – they give you the key to showcase unique content just how you want it. In this step-by-step post, we will … Read more
There’s no question that every business (with very, very few exceptions) needs to have an online presence. This means not only having a positive, on-brand social media presence but also having your business website. This is relevant whether you are a large company, a small business or a sole trader, a retailer, a tradesperson, a … Read more
Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of … Read more
What is a Slowly Changing Dimension? Slowly Changing Dimension (SCD) is a dimension that allows us to store and manage both current and previous data over time in a data warehouse. It is considered and implemented as one of the most critical ETL tasks in tracking the history of dimension records. There are three types … Read more
What is a Slowly Changing Dimension? A Slowly Changing Dimension (SCD) is a dimension that stores and manages both current and historical data over time in a data warehouse. It is considered and implemented as one of the most critical ETL tasks in tracking the history of dimension records. Type 1 SCDs – Overwriting In … Read more
Google’s John Mueller does not want you to make generalizations about links. Links from news sites or sites from Germany, or sites from really good-looking SEOs (bad joke?) are not necessarily worth more or less than links from other types of sites. The topic came up this morning where John replied to a Twitter thread … Read more
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