Blog / Technical SEO / The SEO Guide to 301 vs. 302 Redirects: When to Use Which and How They Differ Figuring out the difference between 301 and 302 redirects can be confusing for SEO specialists. Used right, redirects offer a seamless method for transferring users and search engines without harming traffic or rankings. However, … Read more
Migrating a large website is always daunting. Big traffic is at stake among many moving parts, technical challenges and stakeholder management. Historically, one of the most onerous tasks in a migration plan has been redirect mapping. The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, … Read more
What Is a 308 Permanent Redirect? A 308 Permanent Redirect is an HTTP response status code—a three-digit number sent by a web server in response to a client’s request—that tells browsers and search engines that a resource has permanently moved to a new URL. Other HTTP response status codes you might be familiar with include … Read more
In my article on the 16 companies dominating Google I ranked DotdashMeredith as the third biggest media goliath on the internet. At last check, Google sends more than 500 million clicks each month to the 49 sites that we track for them. Some of the biggest sites in their portfolio include: Investopedia (Finance) People.com (News … Read more
Redirecting URLs is a simple but important component of your website’s SEO. It can help you avoid duplicate content, improve user experience, and send traffic and authority to more relevant pages. In this guide, we’ll teach you how to redirect URLs on WordPress. Let’s get started. What Is a Redirect? A redirect is a way … Read more
Google Search Advocate John Mueller tackled myths surrounding redirect types in a video for Google Search Central and related discussion on X/Twitter. The discussion dispelled long-standing confusion about how Google treats various redirect types. We put the rumors to rest! 🤫 Find out what redirect type gives your website maximum PageRank. pic.twitter.com/ZfuuwuM8bf — Google Search … Read more
A JavaScript redirect uses the programming language JavaScript (JS) to send users from one URL to another. You can use a JS redirect to redirect users to a confirmation page after they submit a form or to provide fallback redirection if a page gets deleted, for example. But they are not generally not recommended for … Read more
Nikola Baldikov The HTTPS connection protocol is a preferred standard for SEO-optimized websites. Google rewards it with a ranking boost as secure sites safeguard users’ confidential information. A 301 redirect from HTTP to HTTPS is a much-needed step regarding SEO’s technical efficiency. However, the complexity of these redirects turned them into a dreaded process for … Read more
A 302 redirect is a temporary way to divert users from one page on your site to a different page. It’s important for SEO because it allows you to send traffic to a different page while maintaining the keyword rankings and link value of the original page. In this guide, we’ll explain when, why, and … Read more
Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how to think about each status code. The question was simple: “What is less harmful: having millions of 404 error pages or millions of 301 redirects, where sold … Read more
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