Editor’s note: On March 21, 2024, Google announced “conversions” would be renamed as “key events.” GA4 will continue to use the term “conversions” in only one specific context: reports that measure your Google Ads campaign performance. The rollout is gradual, so you may still see the term “conversion” in your reports. We’ll update this article … Read more
Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more
What Are Paid Search Ads? Paid search advertising is a digital marketing strategy where brands pay to display their ads on major search engines like Google, Yahoo, and Bing. Or social platforms like Facebook and LinkedIn. On Google, they are known as pay-per-click (PPC) ads and can be text ads, display ads, or video ads. … Read more
What Is GA4? Google Analytics 4 (GA4) is a free tool for tracking visits to websites and apps. And the interactions that happen on these. The tool provides insights into traffic numbers, user demographics, most-visited pages, and more. Google is the developer of GA4—and its predecessor, Universal Analytics (UA). In this guide, we’ll explore how … Read more
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get … Read more
Google’s SEO Starter Guide, a critical resource for search engine optimization professionals, is undergoing a significant revision. The impending update was announced on the latest episode of “Search Off The Record,” a podcast featuring Google’s Search Relations team members. First launched years ago, the SEO Starter Guide aims to explain the basics of improving website … Read more
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that, … Read more
Facebook advertising has revolutionised the way businesses approach marketing, offering unparalleled targeting options and a vast, diverse audience. Leveraging Facebook’s powerful ad platform can lead to exponential business growth by driving brand awareness, generating qualified leads, and boosting conversions. It’s no longer a question of whether to advertise on Facebook but how to do it … Read more
Google has released their newest analytics platform – Google Analytics 4 (GA4). This is the first major update to their analytics suite in years and brings with it some game-changing capabilities. GA4 provides: A new event-based data model for more accurate tracking across devices Streamlined account structure and reporting Advanced AI-driven insights and predictive analytics … Read more
Your website’s homepage is the visitors’ first impression of your WordPress site. It’s a virtual welcome mat for conveying your message and brand. If you’re considering changing your homepage in WordPress, you’re taking an essential step toward improving the user experience, engaging your audience, and achieving your website’s goals. In this post, we’ll walk you … Read more
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