What Is an SEO Campaign? An SEO campaign is a carefully organized plan to improve a website’s visibility in search engines like Google. It relies on a blend of technical and creative activities designed to improve rankings and drive organic (unpaid) traffic. Common tasks SEO campaigns can cover include: Finding the right keywords to target … Read more
Digital marketers can agree on the benefits of SEO testing: justifying projects, saving time, and earning buy-in. Not only that — you can definitively prove which SEO strategies actually work for your site and your industry rather than trying to outsmart Google’s algorithm. Source link
Facebook advertising is a low-cost way to grow your business using social media. Follow this guide to learn how to advertise on Facebook in eight easy steps. What Is Facebook Advertising? Advertising on Facebook is when a business pays to promote its products or services to Facebook’s user base. Facebook allows businesses to target ads … Read more
We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Having said that, … Read more
Blog / Content / How to Perform a Content Audit Creating new content pieces is all great, but when was the last time you reviewed existing content across your website? The thing is, in its “ongoing effort to reduce low-quality content,” Google constantly releases content updates, with the September 2023 Helpful Content Update being the … Read more
What Is SEO Management? SEO management is a set of tactics you use both on and off your website to improve your visibility in search engine results. And this process never ends. Search engine algorithms and user preferences are always changing. So, sites need ongoing SEO maintenance. Who does this work? SEO management is typically … Read more
Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. Well, imagine no longer. In this article, I’ll share tips from 10+ years of experience in … Read more
Blog / Google SERP / Understanding NAP in SEO and how to get it right Digital marketing is packed with different acronyms, such as SEO, ROI, SERP, SERM and many others. But few are as confusing as NAP. Now, before you get excited, let us be clear that we’re not referring to the kind of … Read more
May 12, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! How to Get the Most Out of Your SEO Audits: Summary of Episode #70 Matthew Tenney of GlassesUSA.com … Read more
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