Google’s March 2024 core update is now done rolling out, it started on March 5, 2024 and completed 45 days later on April 19, 2024. This was a big core update, where Google said that this core update is more complex and involves changes to multiple core systems, while also ending the standalone helpful content … Read more
What Is an .htaccess File? An .htaccess file is a website file used to configure certain aspects of your site. Like redirects, customized error pages, and more. All without having to edit the main server configuration files. It’s used on servers that run Apache, an open-source web server software. If your website runs on Nginx … Read more
What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
![The Complete Website Migration Checklist [SEO-Friendly]](https://static.semrush.com/blog/uploads/media/31/5e/315ec018d7072d375d4f6e45f0f6436a/semrush-website-migration-checklist.png)
Before we dive into our SEO-friendly website migration checklist, let’s cover the basics. What Is Website Migration? Website migration is the process of making major changes to a website’s technology, structure, design, or location. Usually with the goal of improving the site’s user experience and SEO performance. Migration is a challenging process. And you need … Read more
Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers users an engaging experience by recommending relevant content, even before they know exactly what they want to search for. Google Discover is one of the fastest-growing sources of traffic for … Read more
Running a business is a journey. Just like a real trip, it has a starting point and an end goal. When you set out on a journey, you launch a navigator to determine your current coordinates, keep track of landmarks, and predict when the next stop will be. When you start a business, you set … Read more
SEO is more than just a tool for making you appear more prominently in search results. It helps more people get to know you (referred to as brand awareness). This can be beneficial to your business. To understand why, let’s explore the relationship between brand awareness and SEO more closely. How Does SEO Impact Brand … Read more
Business professionals like yourself have way too much to deal with on a daily basis – innovation that goes a million miles an hour, tens of teams that deal with different aspects of the company, and competition that just won’t quit. Naturally, you’re always looking for the latest, most efficient tool that could make your … Read more
If you’ve been glancing at the comments on this site or reading the feedback thus far on social media, you can tell that so far, SEOs and site owners are not that happy with the Google Search results since the launch of the Google March 2024 core update. Google has told us to be patient … Read more
What Is an Impression? Impressions refer to the total number of times a user sees an ad, video, image, or search result on an online platform. By tracking impressions over time, you can understand how often your brand‘s content is seen across platforms. And take measures to increase its visibility. Website impressions are recorded every … Read more
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