How to use Performance Max for any type of business

How to use Performance Max for any type of business

Performance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between investing budget and burning it. One significant reason is that the quality and intent of traffic from Performance Max can vary considerably based on how you configure it. This will depend … Read more

Google Search Console Performance Report Gains Merchant Listing Data For Images

Google Search Console Performance Report Gains Merchant Listing Data For Images

Google added deeper insights for those who use merchant listings to see how well their merchant listings are performing within the Google Image Search tab. A new search appearance filter works for the image filter in the performance report in Google Search Console. Now you can go to the performance report in Search Console, filter … Read more

Google Gives Merchants New Insights Into Shopping Search Performance

Google Gives Merchants New Insights Into Shopping Search Performance

Google has introduced a feature in Search Console that allows merchants to track their product listings in the Google Search Image tab. This expanded functionality can help businesses better understand their visibility across Google’s shopping experiences. New to Search Console Performance report 📢 you can now see merchant listings performance in the Google Search Image tab. Learn … Read more

Google Search Console Performance report adds merchant listings to images report

Google Search Console Performance report adds merchant listings to images report

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image tab within the Google Search results. What it looks like. Google … Read more

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

Microsoft Advertising To Move Smart Shopping Campaigns To Performance Max In Coming Months

Microsoft, in its monthly update, announced that it will be moving (or “upgrading” as they call it) smart shopping campaigns to Performance Max within the next couple of months. Microsoft said they sent out notices to advertisers via emails earlier. Microsoft Advertising also announced several other announcements, which I will cover below in summary. Microsoft … Read more

4 Performance Max segmentation strategies and how to leverage them

4 Performance Max segmentation strategies and how to leverage them

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, discuss their pros and cons and share some insider tips on how we run our accounts. This should help you make the most of opportunities in … Read more

Microsoft moves Smart Shopping to Performance Max

Microsoft moves Smart Shopping to Performance Max

Microsoft is notifying all advertisers that their Smart Shopping campaigns will soon be upgraded to Performance Max, a transition set to occur in the coming months. Why we care. This mandatory shift marks Microsoft’s push toward its more advanced, AI-driven ad format, potentially impacting many ecommerce advertisers. What’s new: All Smart Shopping campaigns moving to … Read more

10 Analytics Tools to Analyze and Improve Business Performance

10 Analytics Tools to Analyze and Improve Business Performance

Analytics tools are software programs or online platforms designed to help people work with data more effectively.  They allow you to explore and analyze raw data to identify patterns and trends. And extract useful insights for more informed decision making.  For instance, if you run an online store, data analytics tools can help you understand:  … Read more

Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big picture. Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This puts Amazon in direct competition with these internet giants … Read more

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