What Are SEO Best Practices? SEO best practices are tried-and-tested tactics for improving a website or brand’s visibility in search engine results pages. Without paying for ads. Following these best practices can help you improve brand awareness. And get more organic traffic (unpaid clicks) from search engines like Google. 10 SEO Best Practices to Follow … Read more
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good … Read more
Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person who asked the question wrote, … Read more
Have you ever come across a short video that breaks down a complex product or idea into bite-sized, easy-to-digest pieces? That, my friend, is an explainer video. These nifty little creations are like movie trailers for your brand, product, or service—they’re versatile, engaging, and can pack a punch in just a minute or two. But … Read more
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a … Read more
Over the years, search engines have encouraged businesses to improve the mobile experience on their websites. Today, all websites should be mobile-first. Google prioritizes the mobile versions of websites when indexing them for mobile and desktop. Mobile has gone from a good idea to a best practice to a default assumption. If your website isn’t … Read more
While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. This article discusses three key best practices and integrations that can help maximize the value of using SA360: Leveraging data integrations with Google Analytics and BigQuery. Taking advantage … Read more
The EU announced investigations into Google, Meta and Apple over potential violations of the Digital Markets Act (DMA). Should any of the tech giants be found in violation of the DMA, they could each potentially face fines amounting to up to 10% of their annual turnover. What is the Digital Markets Act (DMA)? The DMA is … Read more
The H1 tag is an HTML heading tag you can use to create the main title or highlight the primary subject of a webpage. It comprises an opening <h1> tag, the title text, and a closing </h1> tag. Here’s an example of an H1 tag in one of our blog post’s HTML code and how … Read more
Whether you call it AI, automation, machine learning or similar terms, PPC ad platforms are embracing and standardizing it. This is particularly true across Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite of tools, Meta is encouraging advertisers to turn over the keys to AI in almost … Read more
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