What Is a Reciprocal Link? A reciprocal link is a two-way link between two websites. Website A links to website B, and website B links back to website A. A reciprocal linking exchange can occur naturally. For example, both sites publish content that is mutually beneficial and relevant to their respective audiences. Each site recognizes … Read more
Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person who asked the question wrote, … Read more
Research by BrightEdge shows that traffic is surging to Perplexity and where the opportunities lie for optimizing for traffic, particularly for ecommerce . What Is Perplexity AI? Perplexity is a self-described Answer Engine founded by researchers and engineers from OpenAI, Facebook, Quora, Microsoft, and Databricks. It has backing from many of the most influential investors … Read more
I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are self-taught. The role itself is a hybrid – part PR, part SEO, part content marketer, part journalist. If you have … Read more
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more
What Is Bounce Rate? Bounce rate is a metric that measures the percentage of unengaged sessions on your website or app. Meaning the session didn’t last longer than 10 seconds, trigger a conversion event, or include a second pageview or screenview. It can help you understand how well your site or app attracts and retains … Read more
At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a … Read more
Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution … Read more
There’s a good chance we’ll see more Google updates in December As I write this, Google has just released the November 2023 Core update, just a couple of weeks after the October 5-19 Core Update. And I am still studying the September 2023 helpful content update! I don’t expect things to slow down. At Pubcon … Read more
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when … Read more
421
229
714
826
543