It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles … Read more
What Is a Reciprocal Link? A reciprocal link is a two-way link between two websites. Website A links to website B, and website B links back to website A. A reciprocal linking exchange can occur naturally. For example, both sites publish content that is mutually beneficial and relevant to their respective audiences. Each site recognizes … Read more
The topic of using hyphens in domain names is one of the oldest SEO topics we have in this space. Heck, in 2004, SEOs said there was a specific Google ranking algorithm that filtered out domains with hyphens in them (Google did not by the way) – SEOs called it the hyphen filter. More recently, … Read more
There is a thread on Reddit asking site owners how they are dealing with the new various Google updates and the associated traffic drops. One Redditor responded that he would go from 500 articles to 5,000 articles written using AI to make up for the traffic drop. In which Google’s John Mueller responded, “this is … Read more
Today, we’re talking about backlink audits: what they’re for and how to use them. We always talk about building links or what high-quality links are, but we don’t really talk about performing a backlink analysis. We’ll start by talking about the backlinks themselves. Let’s dig in! A backlink is a link pointing to your site. … Read more
In the last week, one of my clients noticed they were losing traffic for some key queries without losing their organic positions on both reviews and guides. Once we dove into the search engine results pages (SERPs), it became clear that Google has been quietly rolling out some new features that have the potential to … Read more
A cryptic “400 Bad Request” error appearing on your site can be frustrating. What does it mean? And how do you fix it? Let’s take a look. What Does a 400 Bad Request Mean? A 400 bad request error occurs when a browser sends a request to a web server that the server cannot understand … Read more
400 errors hinder search engine indexing, negatively impact user experience, waste crawl budget, and dilute page rank from backlinks, undermining website authority and search performance. Here’s everything you need to know: What is a 400 Error? A 400 Bad Request error is an HTTP status code that indicates the request sent by the client (typically … Read more
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when … Read more
Google’s John Mueller said it might be bad if your site depends on Google Discover for traffic. He said on Mastodon, “If your site depends on Discover traffic, that sounds bad regardless of your specifics.” Why did he say this? Well, John quoted its Google Discover documentation that says: Given the serendipitous nature of Discover, … Read more
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