The Impact of the EU Digital Markets Act on SEO
The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint “gatekeepers” such as Google. Source link
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TikTok gives users enhanced data control for Digital Markets Act compliance
TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to … Read more
Google unveils major changes to ensure Digital Markets Act compliance
Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants. … Read more
New Google Hotel Results In EU With Digital Markets Act
Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We’ve seen tests of how this will change the search results for some time now but here is a step by step walkthrough of how the hotel search results changed in the EU. Lluc … Read more
Google Ads best practices: The good, the bad and the balancing act
PPC best practices come from a variety of places. Some of those sources are: Google Ads reps. The Help Center. Official certifications. Auto-apply and manual recommendations. Ad strength recommendations. And even automated assets to an extent. However, depending on those sources, you could end up with highly different answers. So, how do you know when … Read more
How the Marketplace Fairness Act Affects The SEO Industry
Digital marketing has reshaped the face of commerce. The landscape has changed dramatically from one-click shopping carts to global advertising campaigns. But, as marketers, it’s essential to keep an eye on the legal dimensions that intersect with our digital world. One such piece of legislation is the Marketplace Fairness Act. Let’s dive into what it … Read more
How to use PPC to act on (or respond to) unplanned publicity
When your business is in the news or getting attention online, it’s an opportunity for PPC teams. If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of … Read more
Google Removes Canada News Links In Response To Online News Act, Bill C-18
Google announced its decision to remove links to Canadian news from its Search, News, and Discover products in response to Canada’s recently enacted Bill C-18. Unfortunately, we’ve made the difficult decision that when Bill C-18 takes effect, we will remove Canadian news links from our Search, News and Discover products. https://t.co/ilWrF1uRuS pic.twitter.com/wMdoignNlC — Google Canada … Read more
Mastering the delicate balancing act of marketing
As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report. It’s a delicate balancing act … Read more
