Google sent an email to European based hotel and vacation property managers that with the new European rules, they can now remove pricing information and other information from showing in the Google Search results. Google said this is available to hotels in the European Economic Area (EEA). The email was posted by Lluc B. Penycate … Read more
Google has removed the phone number for the hotel panel and hotel panels in the search results. To be clear, the normal local listings, like pizza shops and so forth, do have the phone numbers but not the hotel listings for some reason. This seems to have started yesterday, Tuesday, March 19th. Lluc B. Penycate … Read more
Google is testing adding the hotel and restaurant website link directly to the Google Search hotel and restaurant listings on the main search results screen. This is instead of making you go through the Google hotel or restaurant results interface to learn more. I wonder if this is related to the changes Google is making … Read more
Google is testing two new layouts for the hotel search results – the hotel pack. Instead of just listing the results in a list view, Google is testing show the results side by side in columns and rows. This is what I see now: Lluc B. Penycate shared these screenshots on X: Do you like … Read more
Google Ads will stop supporting Commissions (per Stay) and Commissions (per Conversions) bid strategies for Hotel Ads in October 2024. Google says this is because third-party cookies are being phased out and these ****** will not work in the future. Google wrote, “Our travel commissions-based solutions require third-party-cookies and stay-specific information to accurately determine when … Read more
Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for hotel campaigns, along with an expanded Performance Max for travel goals, as alternative bid strategies. Why we care. Advertisers will need to shift bid … Read more
Google has been launching changes to its search results in the European regions to comply with the Digital Markets Act (DMA). We’ve seen tests of how this will change the search results for some time now but here is a step by step walkthrough of how the hotel search results changed in the EU. Lluc … Read more
Google Business Profiles has a feature named view market comparison. Here, Google shows you how your hotel is priced against the competition in the area. It has a price comparison of your hotel rates and other properties. I am told this is not new but not every hotel sees this yet. Lluc B. Penycate posted … Read more
Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more
Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Moving forward, advertisers will exclusively manage lodging solutions through Lodging Campaigns. Despite these changes, advertisers can continue to … Read more
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