Google Threatens California By Testing Dropping Links To Publishers & Pausing Investments

Google Threatens California By Testing Dropping Links To Publishers & Pausing Investments

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state. Google wrote, “To prepare for possible CJPA implications, … Read more

Google to cut thousands of search quality rater jobs after dropping contract with Appen

Google to cut thousands of search quality rater jobs after dropping contract with Appen

Appen, an Australian data services company that Google has contracted with for a large number of its third-party search quality raters, has been notified by Google that its contract is ending on March 19, 2024. Appen said it had no prior notice and would result in a loss of $82.8m of revenue at a gross … Read more

Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more

The Google Groups Search Ranking & Visibility Boost Is Now Dropping

The Google Groups Search Ranking & Visibility Boost Is Now Dropping

A couple of weeks ago, I reported about that Google Groups was seeing a very big ranking and visibility boost. Well, it seems to have caught Google’s attention, the rankings of Google Groups seems to be declining and their visibility in Google Search has dropped. Google Groups still has a lot of visibility in the … Read more

Google Analytics 4 Dropping Many Attribution ******

Google Analytics 4 Dropping Many Attribution ******

A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution ******, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution. Charles wrote on Twitter, “RIP to the Attribution ****** in GA4. Google has rolled out the … Read more

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