I’ve worked in the field of marketing analytics for nearly two decades. Lately, more and more programs are investing in more complicated and arcane measurement strategies. This is ultimately a net positive for programs and the industry in general, but an incomplete understanding of analytics leads to ripe ground for getting deceived. Whether it’s auditing … Read more
This post was sponsored by DAC Group. The opinions expressed in this article are the sponsor’s own. In the world of digital marketing, you have to understand the entire customer journey in order to make informed strategic and resourcing decisions. But, as any SEO practitioner will tell you, it can be exceedingly difficult to gauge … Read more
Google often shows images taken from websites and publishers like your sites in its search results. Would you prefer Google to show your image in search with attribution, or would you prefer Google to license images without attribution? Danny Sullivan, Google’s Search Liaison, said in some cases, he thinks Google should use paid licensed images … Read more
Google is retiring four rules-based attribution ****** for all properties in Google Ads and Google Analytics in mid-October 2023: First-click. Linear. Time decay. Position-based. The ****** listed above will be removed from both the Analytics user interface and Admin API. Why we care. If you’re using these ****** in Google Ads, it will affect you. And … Read more
In the old world of TV advertising, accurate attribution was all but mythological, so much so that many marketers seem to be under the impression that the same is true for newer solutions like connected TV. A survey from eMarketer found that of all the ways marketers want to see CTV improve, attribution is at … Read more
July 15, 2014 | Posted by Jean-Christophe Lavocat On June 25th, Google announced that they would stop displaying the authorship photo in their search results. This news came as a strong deception for many authors and webmasters who implemented the signature on their articles. This decision gave rise to a lot of discussion … Read more
Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more
Google Analytics 4 has launched new conversion attribution settings, providing marketers with enhanced insights into the return on investment (ROI) of their Google Ads campaigns. Here’s how it all works, from our Google Ads agency in Melbourne. The latest update allows users to customise conversion attribution to either paid Google Ads campaigns or both paid … Read more
A Google Analytics expert, Charles Farina spotted that Google Analytics 4, which had tracking for many attribution ******, keeps reducing the specific attribution cases you can track. We are now down to just access last click and data-driven attribution. Charles wrote on Twitter, “RIP to the Attribution ****** in GA4. Google has rolled out the … Read more
Google will start to retire four rules-based attribution ****** in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution ****** will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers … Read more
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