Tuta Mail Tells EU Regulators That It Was Deranked With Google March 2024 Core Update

Tuta Mail Tells EU Regulators That It Was Deranked With Google March 2024 Core Update

Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update. Reuters reported “German email service Tuta Mail has complained to European … Read more

Reassessing the role of links in SEO: What data tells us

Reassessing the role of links in SEO: What data tells us

The debate over the significance of links has been a recurring theme in SEO. Recently, Google’s Gary Illyes has once again ignited discussions around the topic when he said that “people overestimate the importance of links,” and it hasn’t been in the top three ranking factors for some time.  Such statements from Google have been … Read more

X (Twitter) tells advertisers that promoted accounts are over

X (Twitter) tells advertisers that promoted accounts are over

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to … Read more

A tale of two snippets: What link attribution in SGE tells us about search

A tale of two snippets: What link attribution in SGE tells us about search

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now.  With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more

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