Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. With Google’s latest update displaying links to SGE’s sources more prominently, now seems … Read more
by Nick Young July 27, 2023 Performance Under Scrutiny: The Caveats of Neglect When the client – a growing cupcake delivery service – first connected with us, they brought along a significantly outdated website. Even before we stepped in, their site was enduring extensive performance issues. Over time these issues escalated due to their continually … Read more
“It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm update can quickly bring website traffic and SEO performance from all-time highs to all-time lows. Google’s March 2023 core update finished rolling out at the end of last month, leading … Read more
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