In the past year it’s become standard for marketers to use Generative AI to help create content. With the right standards, oversight, and prompts, it’s no doubt, a helpful tool. But what if you could use AI to help with your link-building? And… what if the links AI helped you build weren’t some watered-down version … Read more
One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking … Read more
Learn why you should enhance your search engine optimization (SEO) strategy with link building. And how to do it. What Is Link Building in SEO? Link building is an SEO tactic that involves getting other websites to link to your website. So search engines like Google may view it as more authoritative and rank it … Read more
Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14 months old, so they are recent. The question was specific to the anchor text section, where the person who asked the question wrote, … Read more
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again. In a thread on X, John … Read more
For the original iTunes version, click here. The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site … Read more
1. Check Your Direct Competitors’ Backlinks Since link building helps your site rank higher, we can assume that the highest-ranking sites on SERPs have lots of good backlinks. The same is true for your competitors who rank higher than you. And if there are a lot of authoritative sites linking to them, wouldn’t it be … Read more
Google announced that it plans to reduce access to California news websites for a portion of users in the state. The decision comes as Google prepares for the potential passage of the California Journalism Preservation Act (CJPA), a bill requiring online platforms like Google to pay news publishers for linking to their content. What Is … Read more
It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken … Read more
Bing is testing removing the cache link from its search results. This is something Google tested for a few months prior to officially dropping the cache link from its search results back in January. Now Microsoft is making the same move with its search engine, Bing. Here is what I see (notice now arrow down … Read more
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