It’s no secret that building high-quality backlinks is crucial for search engine optimization (SEO) success. It improves your website’s search engine rankings and drives organic traffic. However, frequently finding new opportunities for link acquisition can be difficult. 52.3% of digital marketers consider link-building to be the most challenging aspect of SEO. That is where broken … Read more
Bing is testing removing the cache link from its search results. This is something Google tested for a few months prior to officially dropping the cache link from its search results back in January. Now Microsoft is making the same move with its search engine, Bing. Here is what I see (notice now arrow down … Read more
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The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has … Read more
Backlinks are one of the most important factors search engines use to rank webpages. The more links your site gets from other trustworthy, niche-relevant websites, the more improvements you’re likely to see in your SEO. The process of acquiring backlinks to your site is called “link building.” Link building metrics help you gauge how successful … Read more
As I write this, we’re in the first week of the March 2024 core and spam updates – and the aftermath has been savage. Sites with spam policy violations were hit with manual actions. Many SEOs are in a state of fear. This is just the beginning. SpamBrain is just getting started and it’s coming … Read more
Quality backlink research is often painstaking and consumes much time. And monitoring backlinks is key to sustaining a long-term link-building strategy. If you have ever wanted a batch backlink analysis tool for that, we released it! Meet Link Tracker — it will keep an eye on the uploaded list of backlinks, saving you time by … Read more
Link building is arguably one of the most crucial steps to building a company’s SEO and dominating search results. After all, a strong correlation exists between a site’s search engine positioning and the total number of backlinks. Backlinks are the website version of social proof. The more backlinks your site has, the more credible it … Read more
Google is testing adding the hotel and restaurant website link directly to the Google Search hotel and restaurant listings on the main search results screen. This is instead of making you go through the Google hotel or restaurant results interface to learn more. I wonder if this is related to the changes Google is making … Read more
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance. It involves strategically placing hyperlinks within your website’s content to connect relevant … Read more
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