Google’s John Mueller recommended that you do not disallow your internal footer links. A Reddit thread asked, “Should I disallow some pages that are in footer?” John replied, “If you do this, future-you will be annoyed by the problems current-you is creating.” Google has often said not to nofollow internal links, calling PageRank sculting a … Read more
While many factors contribute to experience, expertise, authoritativeness and trustworthiness (E-E-A-T), SEOs focus more on content-based cues. Internal linking, however, is often overlooked. A powerful yet significantly underutilized strategy, internal linking, is crucial in showcasing your website’s E-E-A-T and boosting your SEO performance. It involves strategically placing hyperlinks within your website’s content to connect relevant … Read more
Did you know that both Danny Sullivan and John Mueller send emails to Google employees on a routine basis? I heard from multiple sources that John sends one weekly, I think maybe on Fridays, and Danny Sullivan shared a screenshot of a portion of the email he recently sent to Google staff on X. Here … Read more
Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in the past five. It may be time to consider freshening up internal linking strategies so that they more closely align with how … Read more
Internal links direct users and search engine bots to different pages on the same website. So they can be great for your SEO. But internal linking mistakes—like broken links or orphan pages—can undermine your site’s SEO and hurt the user experience (UX). In this article, you’ll learn about 11 of the most common internal linking … Read more
Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking … Read more
What Are Internal Links? Internal links are hyperlinks that point to different pages on the same website. These differ from external links, which link to pages on other websites. Here’s what an internal link looks like on a live page: And here’s a sample of what its code looks like on the backend of a … Read more
Internal linking is a fundamental aspect of website architecture and SEO strategy, which includes creating hyperlinks that connect different pages within the same website. These links serve as navigational pathways, allowing you and search engine crawlers to explore and index various sections of a website. Internal linking establishes a web of interconnected content, contributing to … Read more
You have a client emailing every half an hour asking if that analysis you promised is ready. Your boss is demanding your end-of-year self-appraisal, and you still haven’t started your clients’ monthly reports. Life as a search marketer – freelance, agency, or client-side – is full of deadlines. So, how can you better structure our … Read more
You may or may not know that SEO drives website traffic and is crucial for businesses serious about their online presence. Internal linking plays an important role in SEO, helping to optimize user experience and ensure search engines can properly crawl the site for improved rankings. When carefully considered, links help marketers target their audience … Read more
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