A year ago, Google Gemini (formerly known as Bard) began linking to sources as citations and we rejoiced. Well, it looks like in most cases, Gemini has stopped linking to sources. I believe this started about a week or so ago but I am not sure on the timing. I noticed it on Wednesday of … Read more
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view … Read more
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall search experience this past year. The uprising of generative AI-powered search engines, accompanied by the volatility in rich results, has prompted our team to dive … Read more
Internal links direct users and search engine bots to different pages on the same website. So they can be great for your SEO. But internal linking mistakes—like broken links or orphan pages—can undermine your site’s SEO and hurt the user experience (UX). In this article, you’ll learn about 11 of the most common internal linking … Read more
Internal linking has often been a powerful tool for SEO, helping serve as a bridge to connect various webpages. One main goal has typically been to boost visibility in search engines. However, the importance of internal linking extends beyond SEO; it’s pivotal in creating a navigable, user-friendly website, especially for people with disabilities. Internal linking … Read more
Internal linking is a fundamental aspect of website architecture and SEO strategy, which includes creating hyperlinks that connect different pages within the same website. These links serve as navigational pathways, allowing you and search engine crawlers to explore and index various sections of a website. Internal linking establishes a web of interconnected content, contributing to … Read more
What Is Deep Linking for SEO? Deep linking for SEO is when you add links to specific, relevant pages on your website rather than general ones like the homepage. Like blog posts, pricing pages, and case studies. This process helps your content rank higher on search engine results pages (SERPs). And makes it easier for … Read more
You may or may not know that SEO drives website traffic and is crucial for businesses serious about their online presence. Internal linking plays an important role in SEO, helping to optimize user experience and ensure search engines can properly crawl the site for improved rankings. When carefully considered, links help marketers target their audience … Read more
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a … Read more
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We all know the importance of a well-structured website and a killer SEO strategy, but one piece of the puzzle often goes under the radar: Internal Linking. You see, internal linking is the secret sauce that binds your website together, guiding users and search engines alike through the intricate web of your content. But here’s … Read more
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