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Google to start issuing Display & Video 360 linking recommendations

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Google to start issuing Display & Video 360 linking recommendations

Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the DV360 advertiser allows you to export Analytics audiences and conversions to DV360. Additionally, you can view … Read more

Google Ads issuing suspension threats for non-compliant GDPR consent banners

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Google Ads issuing suspension threats for non-compliant GDPR consent banners

Google Ads is warning marketers they could face account suspension in the European Union (EU) should their websites and apps have non-compliant GDPR Consent Banners Why we care. If your ads are running in the EU, it’s imperative to promptly address any violations by the specified deadline set by Google. Failure to do so may … Read more

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