Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Google suspended 12.7 million ad accounts and blocked 5.5 billion ads in 2023

Google’s 2023 Ads Safety Report revealed that it blocked or removed 12.7 million advertiser accounts last year – nearly double the previous 12 months. Additionally, the search engine blocked or removed 5.5 billion ads for violating its policies – slightly up from the prior year. Why we care. Cracking down on fraudulent accounts is critical for … Read more

Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

Microsoft Advertising Dropping Hotel Center Accounts For Lodging Campaigns

Microsoft announced it is going to do away with Hotel Center subaccounts on February 6, 2024 and you should migrate to Lodging campaigns instead. “As we strive to improve and innovate our products, we’re changing how you set up and manage Hotel Price ads and Property Promotion ads,” Microsoft wrote. Starting on February 6, 2024, … Read more

Google Ads Bug Sends Notice To Some Advertisers That Their Ad Accounts Were Suspended

Google Ads Bug Sends Notice To Some Advertisers That Their Ad Accounts Were Suspended

Right before the Thanksgiving holiday season and right before the big holiday shopping season, with Black Friday and Cyber Monday, Google Ads sent emails to some advertisers telling them their ads are no longer running and their accounts were suspended. This was a technical issue, a bug, with the Google Ads system and Google said … Read more

Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

Retail banks respond to the Federal Reserve’s short-term interest rate adjustments with corresponding changes in lending and deposit rates. However, in the current rising interest rate environment in the United States since 2022, loan rates have adapted more rapidly than deposit rates. Sir Isaac Newtown’s first law of motion, which states that an object in … Read more

X (Twitter) tells advertisers that promoted accounts are over

X (Twitter) tells advertisers that promoted accounts are over

X, the company formerly known as Twitter, has started depreciating promoted accounts. Moving forward, advertisers will no longer be able to promote their brands in timelines using the ad format, which makes more than $100 million in global revenue for the platform Why we care. The removal of promoted accounts serves as a warning to … Read more

Microsoft Mitigates Hacker Access To Government Email Accounts

Microsoft Mitigates Hacker Access To Government Email Accounts

Microsoft announced that it recently blocked a group of hackers, which it labeled Storm-0558, that accessed email accounts belonging to around 25 organizations, including government agencies. What Happened With Storm-0558 In a blog post, Microsoft said it began investigating abnormal activity in some email accounts on June 16 after being notified by customers. Its investigation … Read more

Google Ads With Sync Columns & Segments Across MCC Accounts

Google Ads With Sync Columns & Segments Across MCC Accounts

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard. This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: … Read more

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