Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)

Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)

Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As … Read more

Retail Deposits: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

Retail Deposits: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

In our previous article, “Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment,” Perficient’s Financial Services Risk Management and Regulatory Capabilities Center of Excellence (CoE) explored the sharp decline in transaction account balances over an 18-month period. Now, we will delve into the stability of retail deposits from the same bank over the … Read more

Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

Transaction Accounts: Analyzing Deposit Stickiness in the Current Interest Rate Environment / Blogs / Perficient

Retail banks respond to the Federal Reserve’s short-term interest rate adjustments with corresponding changes in lending and deposit rates. However, in the current rising interest rate environment in the United States since 2022, loan rates have adapted more rapidly than deposit rates. Sir Isaac Newtown’s first law of motion, which states that an object in … Read more

Google Updates Charts & Content On Analyzing Organic Search Traffic Drops

Google Updates Charts & Content On Analyzing Organic Search Traffic Drops

A few years ago, Google’s Daniel Waisberg wrote two blog posts, one on analyzing Google Search traffic drops and the other on optimizing website performance with a Search Console bubble chart. Both those blog posts are now new evergreen Google search help documents with significant changes to the content and illustrations. The new documents are … Read more

Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

On August 8, 2023 Google announced a big change that would impact both FAQ and HowTo snippets. First, Google explained it was removing FAQ snippets in the SERPs for most sites other than “well-known and authoritative government and health websites”. The change would impact both the desktop and mobile search results, although I have more … Read more

Unlocking the Voice of your Customer: How analyzing customer feedback drives business success

Unlocking the Voice of your Customer: How analyzing customer feedback drives business success

The challenges of unstructured data scattered across numerous platforms, websites, and channels – and the sheer volume of it – may be daunting, but tapping into this wealth of insights offers massive opportunities for brands. If your sentiment analysis only leaves you with an understanding of whether feedback is positive or negative, it’s time to … Read more

Unlocking the Voice of your Customer By Analyzing Feedback

Unlocking the Voice of your Customer By Analyzing Feedback

The challenges of unstructured data scattered across numerous platforms, websites, and channels – and the sheer volume of it – may be daunting, but tapping into this wealth of insights offers massive opportunities for brands. If your sentiment analysis only leaves you with an understanding of whether feedback is positive or negative, it’s time to … Read more

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