AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

AI Content Is Short-Term Arbitrage, Not Long-Term Strategy

For a few hundred bucks, you can hit the big red “publish” button and use generative AI to write every article you’ve ever wanted to write. It’s sorely tempting. But beyond the short-term dopamine hit of publishing a thousand articles at once, for most businesses, the negatives of AI content will very quickly outweigh the … Read more

Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)

Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)

Google rolled out the November 2023 reviews update on November 8, 2023 and announced it is moving to more of a continuous rollout (so the November update will probably be the last reviews update announced). That’s unless significant changes to the system are implemented (like expanding to additional languages or other major changes implemented). As … Read more

Why SEO Is Essential for Generating Long-Term Revenue

Why SEO Is Essential for Generating Long-Term Revenue

SEO is a cost-effective marketing strategy that helps you generate revenue for months, years, and even decades. To have an ongoing profitable SEO strategy, you have to tweak it with updates and trends. If you want to bring high-quality traffic to your website that generates long-term revenue with unlimited return potential, invest in SEO. Why … Read more

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