Revenue

How to boost your marketing revenue with personalization, connectivity and data 

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How to boost your marketing revenue with personalization, connectivity and data 

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction. Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media. This article explores … Read more

Google Search revenue increases 14% YoY to $46 billion

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Google Search revenue increases 14% YoY to $46 billion

Alphabet’s overall revenue increased by 15% to $80 billion, much higher than last year’s 3% year-on-year increase. By the numbers. Google Search revenue increased by 14% to $46 billion YoY in Q1 2024 compared to $40 billion in Q1 2023. This led to overall Google advertising revenue increasing by 13% to $61 billion YoY in … Read more

Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

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Alphabet Google Ad Revenue Up 13% & Microsoft Bing Ads Revenue Up 12%

Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year. And that is good because both companies saw … Read more

Google Declares It The “Gemini Era” As Revenue Grows 15%

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Google Declares It The “Gemini Era” As Revenue Grows 15%

Alphabet Inc., Google’s parent company, announced its first quarter 2024 financial results today. While Google reported double-digit growth in key revenue areas, the focus was on its AI developments, dubbed the “Gemini era” by CEO Sundar Pichai. The Numbers: 15% Revenue Growth, Operating Margins Expand Alphabet reported Q1 revenues of $80.5 billion, a 15% increase … Read more

Meta ad revenue jumps 27% in Q1 2024

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Meta ad revenue jumps 27% in Q1 2024

Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago.  Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 … Read more

ROI-driven content marketing: Aligning strategies with revenue goals

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ROI-driven content marketing: Aligning strategies with revenue goals

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make content work for your bottom line, you’ve got to align your strategies with your revenue goals. Let’s explore how to craft content that grabs … Read more

How LoudGrowth Leveraged Serpstat to Reach 20x Revenue Growth in 4 Months — Serpstat Blog

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How LoudGrowth Leveraged Serpstat to Reach 20x Revenue Growth in 4 Months — Serpstat Blog

Imagine transforming a modest $5K monthly revenue into a staggering $100K in just four months. It isn’t a tale of wishful thinking but a real success story of LoudGrowth, a digital marketing agency. Dive into this case study to uncover how Serpstat became the game-changer for LoudGrowth, helping them meet and exceed their ambitious growth … Read more

Google SGE could cost publishers $2 billion in ad revenue

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Google SGE could cost publishers $2 billion in ad revenue

Google’s Search Generative Experience may result in a substantial loss of advertising revenue for publishers, potentially amounting to $2 billion. The AI-powered search engine is expected to trigger a significant decline in search traffic, ranging from 20% to 60%. Such a steep drop in search traffic for publishers is likely to lead in a sharp … Read more

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