How to boost your marketing revenue with personalization, connectivity and data 

How to boost your marketing revenue with personalization, connectivity and data 

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction. Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media. This article explores … Read more

Automotive Connectivity Presents New Challenges and Opportunities for OEMs / Blogs / Perficient

Automotive Connectivity Presents New Challenges and Opportunities for OEMs / Blogs / Perficient

Recently, I went to have lunch with a service technician friend at a Ford dealership. When I got to the service area, he was sitting in a Ford Explorer and had a computer out running diagnostics. This struck me as so much different from the job I remembered him doing when we were in high … Read more

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