Personalization

How to boost your marketing revenue with personalization, connectivity and data 

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How to boost your marketing revenue with personalization, connectivity and data 

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, companies must find new ways to maximize every visitor interaction. Consumers now expect personalized, tailored experiences across all touchpoints, just as they receive on social media. This article explores … Read more

Content Personalization: What It Is & How to Do It

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Content Personalization: What It Is & How to Do It

Generic messaging usually leads to subpar results. The solution? Content personalization. In this guide, we’ll explore the different types of personalized content and teach you how to create it yourself. But first, let’s define what personalized content is. What Is Content Personalization? Content personalization involves using data to create and share content targeted to specific … Read more

Mastering Feature Personalization for Native Mobile Apps and Web Applications / Blogs / Perficient

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Mastering Feature Personalization for Native Mobile Apps and Web Applications / Blogs / Perficient

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on … Read more

AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating

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AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating

Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them. Google wrote, “Starting in November 2023, … Read more

Reddit is removing the ability to opt-out of ad personalization

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Reddit is removing the ability to opt-out of ad personalization

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. The change, which is being rolled out over the next few weeks, won’t increase the frequency of ads, but users can expect better targeted ads. “Select countries” will still feature opt-out controls for Reddit users, however, … Read more

Discover the benefits of consent-based marketing: Privacy and personalization

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Discover the benefits of consent-based marketing: Privacy and personalization

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. The panel will explore the importance of transparency, consent, and data security … Read more

Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

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Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important … Read more

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