Google shares automatically-created assets FAQ and marketers give their verdict

Google shares automatically-created assets FAQ and marketers give their verdict

Google’s automatically-created assets (ACA) for responsive search ads have been causing confusion amongst marketers. The feature was rolled out in September for general availability in eight languages: Dutch English French German Italian Japanese Portuguese Spanish Now, two months on, the Google team is still receiving questions from perplexed advertisers that it would like to address. … Read more

Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback

On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to … Read more

How Danny Sullivan shares SEO issues with Google’s Search team

How Danny Sullivan shares SEO issues with Google’s Search team

In a recent post from Danny Sullivan, Google’s Search Liaison, he shared how he compiles feedback on issues related to Google Search and then shares those details with the wider Google Search team. While Sullivan does this type of work regularly, he has only shared examples of those efforts with the public a few times. … Read more

Katie Griffith Shares Her Career Journey and Bright Paths Experience at Perficient / Blogs / Perficient

Katie Griffith Shares Her Career Journey and Bright Paths Experience at Perficient / Blogs / Perficient

Perficient is committed to advancing STEM education, improving the health and well-being of others, and making a difference in the community. Through our Bright Paths Program, in partnership with Strayer University’s Hackbright Academy and DevMountain, we’re providing relevant learning experiences that prepare students for the tech workforce. The fully funded 16-week custom coding bootcamp offers … Read more

Social Signals & SEO: Do Shares + Likes Help You Rank Higher?

Social Signals & SEO: Do Shares + Likes Help You Rank Higher?

Social signals are not a Google ranking factor. But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy. Do Social Signals Affect SEO? In 2015, Google’s John Mueller stated unequivocally that social signals … Read more

Google Shares Early Feedback On SGE, Expands To Japan & India

Google Shares Early Feedback On SGE, Expands To Japan & India

Google has shared some early feedback on how searchers and consumers use the new Search Generative Experience while expanding access to SGE in Japan and India. Google also officially launched link cards in SGE after weeks of testing. Early SGE Feedback from Google Hema Budaraju, Senior Director of Product Management from Google Search shared these … Read more

Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

Commerce Strategist Shares Thoughts on AI’s Role in Digital and Physical Personalization / Blogs / Perficient

Personalization is rapidly becoming the name of the retail game. Perficient’s Lead Commerce Strategist Justin Racine penned a 3-part article on CMSWire about how Artificial Intelligence (AI) can play a role in both digital and physical personalization in retail. What You’ll Learn from the Piece We all have our own journeys, personalized to what’s important … Read more

Google’s John Mueller Shares Tips For Simplifying Site Structure

Google’s John Mueller Shares Tips For Simplifying Site Structure

Before making changes to your website structure, you must consider the impact it could have on search rankings and user experience. Google Search Advocate John Mueller recently shared valuable advice on this subject in a Reddit thread. With his recommendations, you can learn how to simplify your website structure without affecting its SEO. Read on … Read more

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