The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions. The slide says The 3 Pillars of Ranking: Body: What the document says about itself Anchors: … Read more
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of … Read more
On Friday, Danny Sullivan, Google’s Search Liaison, shared on X some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to … Read more
The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more
Blog / SEO Strategy / Page quality rating guideline The word ‘search’ has long become synonymous with navigating the Internet. With Google alone processing over 8.5 billion queries daily, maximum efficiency is required to direct users toward the most relevant content possible. To aid in this process, Google hires Search Quality Raters to provide feedback … Read more
Google has removed a couple of the Google News sitemaps help documentation. I should note, it seems these were removed a very long time ago, but the links to those documents still exist – but return a 404, page not found error. This was spotted recently by Taco Verdo who posted about it on Twitter. … Read more
Google had updated the Shopping ads Policy Center and free listings Policy Center to “better explain” the policies and how Google enforces those policies, the company posted. Google also posted a clarification of the YouTube Shopping ads requirements and Discovery product ads format requirements to ensure retailers can better understand why their ads may not … Read more
Google has added the specific languages the Google Search translated search results feature works for to its support documentation. Specifically, Google added a “feature availability” section and moved some content around on the page. It says, “Currently, Google may translate results into the following languages: Bengali, English, French, German, Hindi, Indonesian, Kannada, Malayalam, Marathi, Portuguese, … Read more
Google has updated its Verifying Googlebot and other Google crawlers help document to add a new section describing the three categories or types of crawlers they have. They have their Googlebot crawler, special-case crawlers and user-triggered crawlers. I believe this was done after we, including me, were obsessed a bit over the new GoogleOther crawler. … Read more
Bing Chat may soon be able to process book-size documents, not just a page or two of a PDF of web site, but a whole book. Mikhail Parakhin, the CEO of Bing, said this on Twitter the other day. Mikhail wrote, “Currently it reads from the beginning up to (by now fairly large) context size. … Read more
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