Google’s $2.3 million check secures bench trial in adtech antitrust case

Google’s .3 million check secures bench trial in adtech antitrust case

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential damages, effectively removing the monetary aspect of the case and securing a bench trial. The case, brought … Read more

Google, DOJ make closing arguments in antitrust trial

Google, DOJ make closing arguments in antitrust trial

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall.  Why we care: The outcome of this case could forever change … Read more

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Google’s potential HubSpot deal likely to spark fresh antitrust scrutiny

Google’s potential HubSpot acquisition is expected to face resistance from both U.S. and European antitrust regulators. Although Google hasn’t officially bid to acquire the online marketing software company, valued at $35 billion, experts are discussing whether such a move could curb competition. While some argue it wouldn’t significantly limit competition, many believe that such a … Read more

Google must face some advertisers’ antitrust claims, says U.S. judge

Google must face some advertisers’ antitrust claims, says U.S. judge

Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge has ruled. However, some antitrust claims made by advertisers, particularly those centred on ad-buying tools, have been dismissed. The allegations. The advertisers claim that Google monopolizes the ad exchange market, leading to higher ad prices … Read more

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. … Read more

7 must-see Google Search ranking documents in antitrust trial exhibits

7 must-see Google Search ranking documents in antitrust trial exhibits

The U.S. Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Here are seven that specifically discuss elements of Google Search ranking. 1. Life of a Click (user-interaction) This is a heavily redacted PowerPoint presentation put together by Google’s Eric Lehman – and like … Read more

Google Search VP Defends Practices As Antitrust Trial Progresses

Google Search VP Defends Practices As Antitrust Trial Progresses

In the high-stakes antitrust trial brought against it by the U.S. Justice Department and 38 states, Google continues to argue that innovation and search quality, not anticompetitive practices, explain its dominance in internet search. The trial opened last month in a Washington D.C. federal court and represents the most significant antitrust case against a tech … Read more

How the Google antitrust lawsuit can impact advertisers

How the Google antitrust lawsuit can impact advertisers

Digital advertising could be on the cusp of changing forever. The antitrust lawsuit against Google is one of the most significant filed by the U.S. Department of Justice (DOJ) in over 25 years. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend, making it the industry’s predominant player.  … Read more

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