Google, DOJ make closing arguments in antitrust trial

Google, DOJ make closing arguments in antitrust trial

Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall.  Why we care: The outcome of this case could forever change … Read more

Google Is Not Closing The Site Command

Google Is Not Closing The Site Command

Danny Sullivan, Google’s Search Liaison, confirmed that the search company is now closing the site command search operator. He said this after there were some complaints about the operator not working properly. Sullivan said on X, “we aren’t closing site: search.” A site command restricts the search results to a specific site. For example, in … Read more

Optimising Landing Pages for Facebook Ads: Closing the Conversion Loop

Optimising Landing Pages for Facebook Ads: Closing the Conversion Loop

Landing pages are a critical component of Facebook advertising, serving as the designated platform where your potential customers land after clicking on your ad. This is where the conversion process truly begins, hence, it is essential to optimise these pages to effectively engage visitors, persuasively convey your value proposition and eventually, motivate them to take … Read more

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