Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined … Read more
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Why we care: The outcome of this case could forever change … Read more
Google is currently in the throes of its ongoing court battle with the U.S. Department of Justice, which kicked off on September 12th, 2023. Why is the search engine behemoth in *** water? The DOJ claims Google engaged in ******* business dealings to secure its search engine as the default on many popular devices and … Read more
The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions. The slide says The 3 Pillars of Ranking: Body: What the document says about itself Anchors: … Read more
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