Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined … Read more
Google is testing a price slider for some queries where narrowing by price may make sense. We’ve seen Google show price range sliders for products and price slider filters for hotels but now we are seeing a price slider filter for normal product results. This was spotted by Shameem Adhikarath who posted a video on … Read more
Google Search can show a “shop by price” and shop by brand” carousel and accordion box in the search results for shopping-related queries. The search bar filter for shopping has those features but now they can show in the middle of the search results. Khushal Bherwani spotted this and posted on X: Truth is, this … Read more
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they … Read more
Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors. Let’s go through each, most of which should be live for many of you. Buying Guides Bing uses AI … Read more
Google is now showing the product price range slider with a store name overlayed. I know the slider is not new, it shows you the price range of that product that Google tracked. But the store name overlay, might be new. Khushal Bherwani posted about it on Twitter and said “Google now shows typically with … Read more
Google announced three new features for Google travel including a new story format for hotel bookings, price guarantees for some flights and new discover tools for locations. Hotel Stories Here is what the swipeable story format looks like when looking at hotel properties or places to stay at a destination: Google told me that Google … Read more
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