Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Google then committed to giving Yahoo Japan access to keyword-tied targeted advertising technology, Bloomberg reported. … Read more
Google has been accused of quietly placing search ads on non-Google websites, posing a potential risk to brand safety. Scores of media buyers, under the assumption that their campaigns were running on Google.com, have reportedly discovered that their ads are appearing on compromising websites within the Google Search Partner (GSP) network instead, according to an … Read more
Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they … Read more
Google has allegedly been mis-selling video ads to marketers for the last three years. Advertisers working for small businesses, Fortune 500 companies and even the U.S. Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Dozens of marketers expressed their regret … Read more
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