Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google Further Postpones Third-Party Cookie Deprecation In Chrome

Google has again delayed its plan to phase out third-party cookies in the Chrome web browser. The latest postponement comes after ongoing challenges in reconciling feedback from industry stakeholders and regulators. The announcement was made in Google and the UK’s Competition and Markets Authority (CMA) joint quarterly report on the Privacy Sandbox initiative, scheduled for … Read more

Google delays third-party cookie phase-out to 2025 (maybe)

Google delays third-party cookie phase-out to 2025 (maybe)

Google has postponed the deprecation of third-party cookies in Chrome this year due to multiple challenges and increased scrutiny from the U.K. Competition and Markets Authority (CMA), Why we care. Brands now have extra time to prepare and explore alternatives to third-party cookies. However, this is just another delay. Third-party cookies will eventually go away … Read more

Shifting Signals: How GSC’s Inbound Links Report Can Reveal Third-Party URLs Being Canonicalized To Your Own

Shifting Signals: How GSC’s Inbound Links Report Can Reveal Third-Party URLs Being Canonicalized To Your Own

While helping a company that was heavily impacted by several algorithm updates in the fall of 2023, I started by scanning GSC reports to get a feel for the situation. And when digging into the inbound links report, I started noticing something funny across a number of links. There were some relatively powerful referring domains in … Read more

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Google addresses third-party cookie deprecation concerns: ‘It’s time to move’

Google advised advertisers to take urgent action by investing in AI as it addressed potential third-party cookie deprecation delays. The UK’s Competition and Markets Authority (CMA) warned the tech giant last month that it could not proceed with the removal of third-party cookies unless it resolved some privacy concerns first. However, it appears Google is … Read more

LinkedIn publishes actionable steps before third-party cookie deprecation

LinkedIn publishes actionable steps before third-party cookie deprecation

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Why we care. As the deprecation of … Read more

The Death of Third-Party Cookies (What Marketers Need to Know)

The Death of Third-Party Cookies (What Marketers Need to Know)

Terakeet uses cookies to enhance your experience and analyze traffic. By clicking accept you agree to our use of cookies. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out … Read more

Google gets tough on third-party ordering and booking providers hogging GBP listings

Google gets tough on third-party ordering and booking providers hogging GBP listings

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page must clearly outline the steps a merchant can follow to disconnect their Google Business Profile (GBP) from any booking, waitlist, or food ordering application. Regaining control from third-party providers … Read more

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted … Read more

Google ‘cannot proceed with third-party cookie deprecation’

Google ‘cannot proceed with third-party cookie deprecation’

Google cannot proceed with third-party cookie deprecation until it resolves concerns raised by the UK’s Competition and Markets Authority (CMA). The search engine needs to do more to address issues raised around its proposed Privacy Sandbox changes or else it will not be able to deprecate third-party cookies from Chrome in the second half of … Read more

Optimizely Configured Commerce(Spire): Integrating Third-Party NPM Packages / Blogs / Perficient

Optimizely Configured Commerce(Spire): Integrating Third-Party NPM Packages / Blogs / Perficient

It is frequently necessary to use external libraries and packages in the constantly changing world of web development. For Spire, integrating third-party NPM packages into the system smoothly requires following certain procedures and considerations. Understanding the Setup within Spire Third-party NPM packages can be installed within Spire’s framework by clients and partners. It’s not quite … Read more

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