Google is allowing select sites to delay phase out of third-party cookies

Google is allowing select sites to delay phase out of third-party cookies

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, … Read more

An Empty Cookie Jar: Google Phases Out Third-Party Cookies

An Empty Cookie Jar: Google Phases Out Third-Party Cookies

On January 4th, 2024, Google disabled the tracking data from third-party cookies for 1% of Chrome users – which is part of a greater plan to phase out tracking cookies completely by Q3 2024.  These aren’t the type of cookies that your grandma makes, either.  Despite the innocent-sounding name, third-party cookies are small files that … Read more

Google has started phasing out third-party cookies

Google has started phasing out third-party cookies

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices. … Read more

Google will start phasing out third-party cookies in weeks with new feature

Google will start phasing out third-party cookies in weeks with new feature

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this … Read more

Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet

Google’s Helpful Content Update Doesn’t Target Third-Party Hosted Content Yet

When the September 2023 Google helpful content update came out, Google added new information to its documentation around this update. One thing specific to this documentation change was around hosted third-party content. But Gary Illyes from Google said at PubCon last ***** that it was not yet implemented into the actual algorithm. Kenichi Suzuki was … Read more

Google’s helpful content update did not yet target hosted third-party content

Google’s helpful content update did not yet target hosted third-party content

Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation, which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from … Read more

Google: We Don’t Use Third-Party SEO Tool Scores For Rankings

Google: We Don’t Use Third-Party SEO Tool Scores For Rankings

In a recent episode of ‘Ask Googlebot,’ John Mueller, a Search Advocate at Google, explains the company’s stance on scores from third-party SEO tools. Mueller stated that Google doesn’t consider scores about a website’s authority or spamminess from external SEO tools when deciding where to rank a site in search results. Google’s algorithms and assessments … Read more

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