Google said it began to enforce its new site reputation abuse policy last *****. The policy went into effect on Sunday, May 5th, but Google did not announce it would take action until last *****. As a reminder, this should target sites doing what some call “Parasite SEO.” It seems some large “reputable” sites were … Read more
Here’s an unfortunate truth that’s been happening for a while now; online ads are becoming less effective. Eye-tracking studies have shown that online users ignore ads and make a beeline to the content they were looking for in the first place. In fact, users have become so ad-averse that they give the cold shoulder to … Read more
You can’t set and forget pay-per-click (PPC) campaigns. Ongoing PPC management is crucial for making sure campaigns stay profitable. In this guide, we’ll go over what PPC management entails, why it’s important, some best practices, and more. Let’s start. What Is PPC Management? PPC management involves overseeing everything related to a business’s PPC campaigns and … Read more
Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
Schema markup was introduced in 2011 as a way to help search engines better understand the contents of a page. Source link
During peak wedding season, you’re probably spending most of your time shooting, editing, and delivering photos to clients. Which can make it difficult to find time to promote your business. This is where search engine optimization (SEO) for wedding photographers comes in. Making changes to your website that help it gain visibility in search results … Read more
Artificial intelligence (AI) is changing how we approach marketing and advertising. By harnessing machine learning and ******, AI allows computers to analyze data, make informed decisions, and execute tasks that traditionally require human intelligence. So where does that leave you, the human marketer? Our Think Big with AI report revealed that 67% of businesses already … Read more
BigQuery has a number of advantages not found with other tools when it comes to analyzing large volumes of Google Search Console (GSC) data. It lets you process billions of rows in seconds, enabling deep analysis across massive datasets. This is a step up from Google Search Console, which only allows you to export 1,000 … Read more
What Is Law Firm SEO? Law firm search engine optimization (SEO) is working to improve a legal practice’s visibility in relevant search engine results—without paying for ads. Common tactics include publishing useful blog posts, improving site speed, and acquiring positive reviews on Google. With the right SEO marketing strategy, your law office can earn organic … Read more
Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on January 4, 2024. If you have been affected, you will will receive a notification when you open Chrome on either desktop or Android devices. … Read more
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