Digital advertising has become an everyday reality for businesses of all sizes. If you want to expand your brand and sell your products or services beyond your local area, now is the time to embrace it. Unfortunately, many people trying online marketing for the first time feel a little overwhelmed. There are lots of approaches, … Read more
A poll on Twitter asks SEOs how they got started doing SEO. The poll showed that most got started in SEO by reading and then practicing alone. The poll was from Pedro Dias, and he posted it on Twitter and it had 465 responses. Yes, I know this is a small sample of the whole … Read more
April 7, 2021 | Posted by Darrell Mordecai Every good digital marketer loves data. The reason is as a marketer, every decision you make should be backed up with data. Think of data as the instruments on your aircraft. Without instruments, on a foggy day, a pilot literally doesn’t know what direction they’re … Read more
Article written by Kevin Indig, with Alexis’ contribution. Alexis Sanders, Technical SEO manager @ Merkle, gives a more specific definition: “Technical SEO covers the crawl, index, and render portion of the “crawl, index, rank” model. At a high level, you need to learn how to answer these questions: Can search engine bots crawl/find your page? … Read more
![How to Get Started As a Copywriter in 2023 [Research]](https://static.semrush.com/blog/uploads/media/4f/3b/4f3bc27bd242f790b88faef28cab0064/get-started-as-a-copywriter-in-2023-sm.png)
Copywriting has a lot going for it as a career choice. You can work across many industries, flex your creative muscle, work from anywhere, and get a good paycheck at the end of the month. So, how can you get started as a copywriter? This article is a step-by-step guide to building a copywriting career … Read more
So, you’ve just been assigned the responsibility of optimizing an e-commerce website to improve search engine visibility. Whether you’re working on a site that has a dozen products or 30,000+, the process of figuring out where to start can be a daunting task. To be effective, you need to find a balance between traffic and … Read more
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