What Is Product Marketing? Product marketing is the process of promoting your product and communicating its value to customers. To make sure the right audience understands what your product does, why it’s significant, and how it can benefit them. The “product” definition in marketing refers to an item or service a company offers to meet … Read more
In today’s rapidly evolving mobile landscape, ensuring the quality and reliability of mobile applications is paramount. As the number of mobile devices and platforms continues to grow, manual testing alone becomes increasingly challenging. This is where mobile QA automation steps in, offering a powerful solution to streamline testing processes, improve efficiency, and enhance overall product … Read more
What Is Video Advertising? Video advertising is promoting and selling a product or service using videos. Unlike still images or text, videos bring ideas, stories, and products to life. That’s what makes them so engaging. Video ads simplify concepts, grab attention, and persuade people to act. They combine visuals, audio, and motion. When done right, … Read more
Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up GA4 custom events. Types Of Events That GA4 Automatically Tracks By Default Google Analytics 4 automatically tracks several events … Read more
What is Ecommerce Marketing? Ecommerce marketing uses promotional tactics to attract new customers to your store, convert them into paying customers, and encourage them to return for future purchases to increase retention. Ecommerce marketers use many channels to attract website visitors, including email and social media marketing, search engine optimization (SEO), and pay-per-click (PPC). For … Read more
SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This article will help you understand what’s … Read more
What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about how users discover websites through Google organic (meaning unpaid) search, Google Analytics deals with all traffic sources. Including organic search, paid search, social media, and … Read more
What Is Organic SEO? Organic search engine optimization (organic SEO) describes actions to improve your search engine rankings without paying for ads. In the search marketing industry, paid search refers to text ads placed through a service like Google Ads, while organic search refers to the non-paid results that appear on a search engine result … Read more
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic … Read more
November 4, 2020 | Posted by Liraz Postan Many are familiar with SEO, which is, by definition, the process of boosting the visibility of your content on the web. However, few are familiar with schema markup, which is one of the least utilized forms of SEO available. Implementing this lesser-known tool can have … Read more
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