The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
“SEO audits are a waste of time.” That one hurts to read, doesn’t it? Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste … Read more
It’s frustrating. You put time, energy and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So why isn’t it? Figuring out the levers to pull to get your content to the top of … Read more
Your “pretty good” rankings look pretty good. Except they’re not. At least, not when you dig beneath the surface a bit. You’ll quickly realize that the “pretty good” ranking is actually more of a mirage, an oasis in a sea of fierce competition that means you’ll unlikely, if ever, get to drink from the firehose … Read more
Marketers and businesses alike have highlighted SEO as an effective tool to drive traffic and conversions to a website. In hopes of basking in this lucrative opportunity, you may have hired an SEO company or decided to wing SEO yourself. But after months of dedication, you hardly see any improvement in your monthly traffic or … Read more
The next phase in ChatGPT’s meteoric rise is the adoption of GPTBot. This new iteration of OpenAI’s technology involves crawling webpages to deepen the output ChatGPT can provide. AI improvement seems positive, but it’s not so clear-cut. Legal and ethical issues surround the technology. GPTBot’s arrival has highlighted these concerns, as many major brands are … Read more
BuzzFeed was one of the first major publishers to adopt heavy AI publishing. They drew scrutiny when a litany was plagiarized, copy-and-pasted, factually incorrect, awkward and simply poorly written. Most recently, they’ve resorted to shutting down entire business units because of their inability to compete. Sports Illustrated, also an early adopter, suffered from similar issues … Read more
Someone asked on Twitter why their articles aren’t ranking well and Google SearchLiaison surprised everyone with a mini site audit of things needing to be fixed. A person (@iambrandonsalt) tweeted on X (formerly Twitter) asking if anyone could offer an explanation of why some pages of their site was having problems ranking. He tweeted: “Does … Read more
A year ago, Perficient’s Sitecore team’s primary focus was on helping clients make the transition to headless, Next.js and react. We wrote guides that listed considerations and created roadmaps to help clients lay out a path to take advantage of this architecture. We created tons of blog posts and other thought leadership talking about why … Read more
In the fast-paced realm of finance, the significance of regulatory risk and compliance management practices cannot be overstated. This blog post delves into the pivotal role these practices play in ensuring the stability and success of financial institutions and banks. By adopting a proactive stance and leveraging technological advancements, financial entities can navigate the regulatory … Read more
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