To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. The ability to focus on customer journeys and reorient your organization around customer journeys is a great unlock for companies needing help progressing with their customer experience scores and … Read more
March 15, 2022 | Posted by The In Search SEO Podcast What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. Should you try this approach? In this episode, Eilish … Read more
Why Publishing Duplicate Information on an Intranet (or anywhere) is Bad Practice An intranet is a private network that is used within an organization to share information and resources. It’s an important tool for improving communication and collaboration, but it can also become cluttered and confusing if the information is not managed properly. One common … Read more
Does it feel like you need permission to fire a client — especially now? I get it. I do. It’s easy to put our needs on hold and think, “I don’t **** working with this client, but it’s not so bad.” At the same time, you may lose sleep, dread the work, and wish that … Read more
Bounce rate refers to the number of people who are visiting your website but not staying on it or the number of people who limit themselves to single-page views. Its name comes from the act of visitor landing and bouncing from your website immediately. It is the percentage of people who land on your website … Read more
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